Arc Apartment Homes
Arc Apartment Homes
Brand Identity
Web Design
Arc Apartment Homes emerges as a novel residential community situated in the captivating locale of Great Falls, Montana. Despite operating on a modest budget, the rebranding process hinged upon effecting small yet profound alterations that proved pivotal to its success.
To resonate with the young professional demographic, a vibrant and daring color palette was carefully selected, accentuating the inherent hues found within the picturesque surrounding landscape.
The dynamic motion of the sun serves as the muse for the logo design, ingeniously manipulating the placement of the sun icon within each iteration to symbolize its perpetual movement.
Drawing inspiration from the brand identity, the website seamlessly integrates rounded elements, resulting in an interactive and whimsical user experience.
Delicately woven subtle animations throughout the interface captivate and maintain the viewer's interest, fostering continuous engagement.